电子商务网站想要吸引更多的用户,就必须让用户能顺利地在网上找到所需要的商品,而用户对网络界面符号体系的理解是其中重要的影响因素。运用相关理论对网络界面符号理解机制进行分析,在此基础上,针对电子商务网站分类体系,实验考察用户对需求概念表征的心智模型以及用户使用界面分类符号体系过程中认知语境的影响作用。 E-commerce sites want to attract more users, we must allow users to successfully find the required goods online, and users of the network interface symbol system is one of the important influencing factors. On the basis of this, based on the classification system of e-commerce website, this paper empirically examines the mental model of the user’s concept of demand and the influence of the user’s cognitive context in the classification of symbology by using the interface theory. .