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基于传统文化元素的企业标识形象设计应建立在传统与现代文化的有效连接中。文章认为设计师应以传统文化元素为基础进行标识设计,这样才能为企业带来的更好的影响,产生更大的经济价值。此外,文章阐述了在企业标识形象设计中发掘传统文化的重要性,以及如何将传统文化元素应用在相关设计中。
Corporate logo image design based on traditional cultural elements should be based on the effective connection between traditional and modern culture. The article argues that designers should design their logos based on traditional cultural elements in order to have a better impact on the business and generate greater economic value. In addition, the article expounds the importance of exploring traditional culture in the design of corporate logo image and how to apply traditional cultural elements in related design.