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如今商业大潮汹涌澎湃,形形色色的广告便是这滚滚波涛中的朵朵浪花。怎样使广告语言更加富有魅力,使人一看便产生一种挡不住的诱惑呢?这其中包含着许多语言修辞的方法和技巧。 广告语要强化对商品牌号的宣传,因为创名牌已成为许多厂商的共识。为了使商品牌号给顾客留下深刻难忘的印象,广告语所采用的修辞手法是多种多样的。 其一是重复牌号,后面一句不仅字数与前句相同,而且一般压韵,从而形成一种韵律,让人过目难忘,听过记牢。例如: 丰华丰华,笔中精华。(丰华圆珠笔)
Today, the tide of commercial turmoil, all kinds of advertising is the billowing waves in the rolling waves. How to make the advertising language more attractive, people can see a temptation to produce it? This contains many language rhetoric methods and techniques. Advertising slogan to strengthen the brand promotion, as a brand name has become the consensus of many manufacturers. In order to make the brand name to customers a memorable impression, the rhetoric used in slogans is varied. One is to repeat the grade, the latter sentence is not only the same number of words and the previous sentence, and generally rhyme, thus forming a rhythm, memorable, heard memorize. For example: Fenghua Fenghua, pen essence. (Fenghua ball pen)