特色，是指事物所表现出来的独特的内涵及外在形式，也就是它与众不同的表现。特色是期刊生存与生长的基础，是期刊在当今激烈市场竞争状况下的法宝。对于新创办期刊来说，能否创造和拥有自身的特色，实质上就是这一期刊能否存在和发展的生命保障线。新办期刊的特色创造主要内 Characteristic, refers to the unique connotation and external form that things show, that is, its distinctive performance. Characteristics are the basis for the survival and growth of journals, and they are the magic weapon for journals under the current competitive market conditions. For the newly founded periodicals, the ability to create and own their own characteristics is essentially the survival and development of the journal’s life line. The characteristics of new journals create the main