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利用UNCTAD的创意经济数据库中2002—2011年中国文化产品贸易统计数据,本文对工艺品、视听产品、新媒体、表演艺术、出版物和视觉艺术等六大类文化产品的比较优势和集中度变化进行实证分析。结果表明:以工艺品、新媒体和视觉艺术产品为代表的文化产品具有比较优势,这些产品主要以制造品为主,文化含量相对较低,而属于文化产业核心的出版物、表演艺术和视听产品的比较优势非常不显著。自2002年以来,中国文化产品出口集中度在逐渐下降,集约边际贡献度达93.66%,扩展边际贡献度只有6.34%。因此,中国文化产品出口集中度的下降最主要驱动因素是在少数比较大的贸易伙伴国的数量下降,而不是出口对象的更加多样化。
Using UNCTAD’s Creative Economy Database for China’s cultural products trade statistics from 2002 to 2011, this article analyzes the comparative advantages and concentration changes of six major categories of cultural products, including handicrafts, audio-visual products, new media, performing arts, publications and visual arts Empirical analysis. The results show that cultural products represented by handicrafts, new media and visual arts products have comparative advantages. These products are mainly manufactured products with relatively low cultural contents, while publications belonging to the core of cultural industries, performing arts and audio-visual products The comparative advantage is not significant. Since 2002, the concentration of export of Chinese cultural products has been gradually decreasing, with an intensive margin of 93.66% and a marginal contribution of only 6.34%. Therefore, the main driver of the decline in the concentration of export of Chinese cultural products is the decline in the number of the relatively large trading partners rather than the more diversified export targets.