昔日风光无比、灿烂辉煌的中华老字号在激烈的市场竞争中出现了两极分化的现象。一部分老字号仍然保持了旺盛的生命力,经久不衰;一部分老字号却在竞争中节节败退、衰落甚至消亡,有的惨淡经营,有的偃旗息鼓,有的改换门庭。总的来说,我国的老字号发展面临严峻的形势,前景不容乐观。 In the past, the scenery was extremely beautiful and the brilliant old China became polarized in the fierce market competition. Part of the old name still maintained a strong vitality, enduring; part of the old name but in the competition steadily decline, decline or even die, and some bleak business, and some died down, and some change the court. In general, the development of our country's old name is facing a severe situation, and the outlook is not optimistic.