周期长、风险大是房地产业的两大特色。房地产商及其代理商都非常想尽快地把房子卖出去,回笼资金,这样才会有那铺天盖地的广告。那么,广告在其中扮演了什么角色呢? 不是主要销售手段香港利达行董事局主席邓智仁认为,广告本身不是房地产业的主要销售手段,广告只起促销的作用。直接的 Long cycle, the risk is the real estate two major characteristics. Real estate agents and their agents are very much like to sell the house as soon as possible, return of funds, so that there will be overwhelming advertising. So, what role do advertisements play in it? Not the main sales means Deng Zhiren, chairman of the board of directors of Hong Kong Leader Bank, believes that advertising itself is not the main sales means of the real estate industry, and the advertisement serves only as a promotion. direct