企业之所以取得如此优异的市场表现,虽然离不开各领域的革新和突破,若归结为一点,无非“用心”两字。和其它汽车厂商相比,起亚品牌进入中国的时间较晚。2002年,起亚和江苏悦达集团、东风汽车有限公司三方合资,成立东风悦达起亚。作为一个历史并不悠久的品牌,前几年中国消费者对起亚品牌的了解并不是很深。但蒋玉滨坚信,塑造和经营好一个品牌,需要坚持不懈的持久努力,它涉及到社会形象、品牌价值、文化精神等多个方面。近 The reason why companies have achieved such excellent market performance, although inseparable from innovation and breakthroughs in various fields, if attributed to nothing more than “intentions ” word. Compared with other car manufacturers, Kia brand into China later. In 2002, KIA and Jiangsu Yueda Group, Dongfeng Motor Co., Ltd. tripartite joint venture, the establishment of Dongfeng Yueda Kia. As a brand with a long history, Chinese consumers did not know much about the Kia brand in previous years. However, Jiang Yu-bin believes that shaping and managing a good brand requires persistent and persistent efforts which involve many aspects such as social image, brand value and cultural spirits. near