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中国石油采取“主品牌+商品系列”的方式进行整合,打响“昆仑”品牌,通过资源的优化配置实现品牌、产品和消费者三位一体的和谐发展。
PetroChina adopted the “main brand + product series” approach to integration, started “Kunlun” brand, through the optimal allocation of resources to achieve the brand, product and consumer Trinity harmonious development.