随着计算机信息技术的不断发展,媒体时代由传统媒体逐渐跨入新媒体时代,新媒体与传统媒体之间的矛盾愈演愈烈,要想更好的发展,传统媒体和新媒体融合则是最佳的方式。本文根据传统媒体和新媒体的优势劣势分析,对如何将传统媒体和新媒体融合发展,提出相应的措施建议。 With the continuous development of computer information technology, the era of media has gradually entered the era of new media from traditional media. The contradiction between new media and traditional media is intensifying. For better development, the integration of traditional media and new media is the best the way. Based on the analysis of advantages and disadvantages of traditional media and new media, this article puts forward some suggestions on how to integrate traditional media with new media.