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风景区再投入是指在风景区建成后陆续进行第二次、第三次甚至更多次的资金投入,对已建成的风景区在基础设施建设、环境保护、相关产业的开发上进行加强,优化风景区的一体化服务,风景区再投入是促进景区可持续化发展的重要环节。目前,大多数风景区都面临着再投入带来的收益不平衡,开发商赚得的利润要么高的惊人,要么低的大幅亏本,这种收益的不平衡带来了许多问题。本文主要讲述了风景区再投入和收益平衡概述、平衡风景区再投入和收益平衡的重要性、风景区经营现状分析以及平衡风景区再投入和收益平衡的措施探究四个方面,目的在于希望通过本文的探究,风景区的开发商能从中得到一些启发,在进行再投入时平衡自己的收益,做到投入与收益的平衡。
The re-investment of scenic area refers to the second, third or even more capital investment after the completion of the scenic area, strengthening of the built scenic area in infrastructure construction, environmental protection and the development of related industries, Optimize the integrated services of scenic areas, re-investment in scenic areas is to promote the sustainable development of scenic areas an important part. At present, most scenic areas are faced with the imbalance of returns brought about by re-investment, and the profit earned by developers is either surprisingly high or low at a large loss. The unbalanced returns have brought many problems. This article mainly discusses the four aspects of scenic area re-investment and income balance overview, the importance of balancing the re-investment of scenic area and the balance of income, the status quo of the scenic area management, and the measures to balance the re-investment of scenic area and income balance, In this paper, the developer of the scenic area can get some inspiration from it, balance its own income when reinvesting, and balance investment with income.