会议期间,与会代表就各自关心的话题相互进行交流,其中大家普遍关心的一个问题是关于客户资源的有效整合方面,具体表现在如何实现报社现有的广告、发行、采编、客服各部门的客户数据横向整合,如何实现报社与报社之间客户数据条件性整合,如何把报社已有的客户数据引入到新的CRM平台上来等等。其实,大家之所以会遇到这样的问题,其根源是在于各报社对于 During the conference, participants exchanged their views on topics of mutual concern. One of the issues of general concern to all concerned about the effective integration of customer resources, which is how to achieve the newspaper’s existing advertising, distribution, editing, customer service departments of customers How to integrate the data horizontally, how to integrate the customer data between the newspaper and the newspaper, and how to introduce the existing customer data of the newspaper into the new CRM platform. In fact, the reason why everybody encounters such a problem lies in the fact that the newspapers are responsible for it