随着传统与时尚流行反映人们社会生活的变迁及思维方式的差异不断变化,社会物质生活文化意义的不断变化,消费者需求日益多元化,对产品个性化和差异化的要求也越来越高,产品要想在市场营销中取得成功,单纯依靠产品自身的优异性是不够的。商品包装设计的目的是吸引消费 As tradition and fashion reflect the changes of people’s social life and the changing ways of thinking, the changing cultural meanings of the material life of the society, the increasingly diversified consumer needs and the ever-increasing demands on product personalization and differentiation , Products in order to succeed in marketing, relying solely on the product’s own excellence is not enough. The purpose of product packaging design is to attract consumption