“竞争优势”就是企业在行业内处于领先地位,并获得超额利润的能力。任何希望获得竞争优势的企业跟其它竞争对手相比,必须能为顾客创造更多的价值。 简单说,“竞争优势”是建立在能出色地提供三种“顾客价值”中的一种或更多的基础之上的。顾客希望其所需要的商品或服务更好、更便宜和提供的速度更快。与此相对应的三种“竞争优势”分别为差别化、低成本领导和快速反应。同时,由于企业是在政府所管辖的大环境中经营的,所以企业必须关心自身与政府的关系,这个问题对跨国公司 “Competitive advantage” is the company's leading position in the industry, and the ability to obtain excess profits. Any company that wants to gain a competitive advantage must be able to create more value for its customers than any other competitor. In short, “competitive advantage” is based on one or more of the three “customer values” that are outstandingly provided. Customers want the goods or services they need better, cheaper and faster. Corresponding to the three “competitive advantage” were differentiated, low-cost leadership and rapid response. In the meantime, since enterprises are run in a large environment governed by the government, enterprises must be concerned about their own relationship with the government. This issue affects multinational corporations