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随着我国科学技术的不断进步,手机、互联网等新媒体逐渐走进了大家的生活中,在新鲜事物的冲击下,传统媒体的压力也越来越大。我国的传统媒体主要由报纸、广播和电视三部分组成。在这个新媒体的发展的大趋势下,传统媒体若想顺应时代为自己创造机会并且不断向前发展,必须要做到迎接挑战不断创新。所以今年“互联网+”营运而生。本论文主要分析了传统媒体在新媒体的冲击下要面临的挑战,并对未来新媒体应如何更好的发展,提出了有利的建议。
With the continuous improvement of science and technology in our country, new media such as mobile phones and the Internet have gradually entered the life of everyone. Under the impact of new things, the pressure of traditional media is also growing. Our country’s traditional media mainly consists of newspapers, radio and television. Under the general trend of the development of new media, if traditional media are to adapt themselves to the times to create opportunities for themselves and keep moving forward, we must meet challenges and innovate continuously. So this year “Internet + ” operation came into being. This thesis mainly analyzes the challenge that traditional media faces under the impact of new media and gives some favorable suggestions on how new media should develop better in the future.