近两年,互联网已经成为汽车厂商全新的营销平台,但是汽车厂商与汽车网站普遍是比较粗浅的基于内容、信息以及一些小型活动的推广合作。如“长期测试”这种深入的合作方式在汽车互联网媒体从未有过。而汽车之家(www.autohome.com.cn)是互联网媒体唯一提供完整汽车评测的平台,拥 The past two years, the Internet has become a new marketing platform for car manufacturers, but car manufacturers and car sites are generally more superficial based on content, information and promotion of some small-scale activities. Such as “long-term test” This in-depth cooperation has never been before in the car Internet media. The car home (www.autohome.com.cn) is the only internet media platform to provide a complete car evaluation