面对渠道变革的挑战与机遇，如果真的如想象的那样，完全通过直销方式销售产品，大概最痛苦的就是经销商了。但情况远没有预料的那么严重，虽然网络的普及程度远没有想象的那么高，而且国内的情况是：人们无论从消费意识和观念方面，还是消费行为习惯方面，都没有为直销做好准 In the face of the challenges and opportunities of channel change, if it is really as imagined, it is probably the most painful dealer to sell the product through direct sales. But the situation is far less predictable, though the popularity of the Internet is far less than expected, and the domestic situation is that people are not prepared for direct marketing, both in terms of consumer awareness and perceptions and consumer behavior