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值第三届“中国中部投资贸易博览会”之际,湖北广播电视总台推出“潮涌中部”为题的大型电视文艺晚会,不但赢得了现场观众的满堂喝彩,而且创造了比往常高出四倍的收视率,可谓好评如潮。在晚会走向萎缩并陷入“模式化”困境的背景下,《潮涌中部》有哪些值得关注的创新之处,又是如何实现了如此重大的突破,2008年5月18日,本刊联合湖北广播电视总台总编室在京联合召开座谈会,邀请中宣部、国家广电总局的领导与北京大学、北京师范大学、中国传媒大学的专家共聚一堂,就以上问题进行了深入探讨。现将座谈会发言整理成文,结成本个案研究,以期对电视界的晚会创作有所启示。
On the occasion of the Third Central China Investment and Trade Expo, Hubei Radio and Television Station launched a large-scale television variety show entitled “Middle of the Tide”, which not only won the audience’s full house applause but also created more than usual Four times higher ratings, can be described as rave reviews. In the evening to shrink and fall into the “modeled ” under the background of the dilemma, “tide Chungbuk” what are worthy of note of innovation, but also how to achieve such a major breakthrough, May 18, 2008, Hubei Radio and Television Chief Editor-in-Chief jointly held a forum in Beijing and invited the leaders of the Central Propaganda Department and State Administration of Radio, Film and Television to gather together with experts from Peking University, Beijing Normal University and Communication University of China to conduct an in-depth discussion on the above issues. The symposium is now organized to write a text, a case study of this case, with a view to the television industry to create some inspiration.