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网格优化。网格的合理设置是深入推进专业化运营的基础工作,专业化运营是企业提升竞争力的必由之路。市场部对于网格优化调整的思路是以细分市场、发展需要为切入点,通过对市场特征、资源支撑等情况的摸底、梳理,围绕提升一线网格营销、服务能力和责任主体地位的目标,在现有基础上明确网格划分原则、标准,对网格进行优化、调整,建立网格常态化管理工作机制,确保专业化在末梢网格有效落地。具体步骤:一是摸底市场及网格现状。以乡镇市场为例,对当地市场情况、本网用
Grid optimization. The rational setting of grid is the basic work of further promoting specialized operation. Professional operation is the only way for enterprises to enhance their competitiveness. Marketing Department for grid optimization and adjustment of the idea is to segment the market, the development needs as a starting point, through the market characteristics, resources support and other situations thoroughly, combing, around the first-line grid marketing, service capabilities and responsibility of the dominant position of the goal , On the basis of the existing clear principles of gridding, standards, grid optimization, adjustment, establishment of normal grid management mechanism to ensure the effective landing in the terminal grid effectively. Specific steps: First, find out the status of the market and grid. To the township market, for example, the local market conditions, Ben Wang