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为契合企业特性对于品牌建设的要求,广州供电局有限公司(简称广州供电局)社会化传播在功能设置上满足党与政府、企业员工、服务客户与利益相关方对国企品牌的需求:坚持正确舆论导向,努力传播正向能量;坚持围绕大局中心,努力服务地方经济;坚持正面宣传为主,努力塑造人物典型;坚持客户服务优先,努力承担社会责任。在品牌管理实践中,广州供电局以移动互联网媒体工具为主要传播平
In order to meet the requirements of enterprise characteristics for brand building, the social transmission of Guangzhou Power Supply Bureau Co., Ltd. (Guangzhou Power Supply Bureau) meets the needs of the state-owned enterprises in the functional setup of the party and government, enterprise employees, service customers and stakeholders: upholding the right Public opinion, and strive to disseminate positive energy; adhere to centering on the overall situation, and strive to serve the local economy; adhere to positive publicity, and strive to shape the typical character; adhere to customer service priority, and strive to shoulder social responsibility. In the brand management practice, Guangzhou Power Supply Bureau to mobile Internet media tools as the main spread