受众是什么?站在电视人的角度看最少可以有三个答案:一日上帝;二日救济对象;三日阿斗。第一个答案是电视人把自己放在社会主义市场经济的市场上,把自己看作是电视节目的经营者。这时的电视节目被看作是商品而受众则是顾客。是商品就必须流通,必须有人买。节目也一样,没有人“买”是不行的,所以在这个时候顾客就成了“上帝”,于是一切的经营活动都自觉地按照“上帝”的需要运行;第二个答案是把自己看做“救世主”,观众是救济对象。你不是缺衣少食吗?那么我来救济你,我给你什么吃的你就吃什么;我给你什么穿的你就穿什么。第三个答案是把自己看做智者,而受众则全是“阿斗”,一切听我摆布。 What is the audience? From the perspective of television people can have at least three answers: one day God; two days relief object; The first answer is that TVmakers put themselves in the market of socialist market economy and regard themselves as operators of television programs. TV shows at this time are regarded as commodities and audiences are customers. It must be circulated goods, must be bought. The same is true of the program. No one “buys” is not acceptable, so at this time the customer becomes “God,” and all business activities are consciously carried out in accordance with the “God” needs. The second answer is to regard himself as “Savior,” the audience is the object of relief. You are not lacking in clothes and eating? Then I come to help you, I give you what to eat what you eat; I give you what to wear what to wear. The third answer is to think of yourself as a wise man, while the audience is full of “fools” and listen to me.