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2007年中央电视台新闻频道以提升影响力为诉求,在主题报道、重大事件、突发事件报道中,大胆探索和实践,实现节目意识创新、生产方式创新、节目形态创新。本期《个案研究》刊发三篇文章,《喜迎十七大和谐中国行:主题宣传报道的一次创新》、《央视新闻频道嫦娥报道的创新与突破》、《从央视新闻频道河南淹井事件报道看突发事件中的媒体责任》,来探讨主题宣传、重大事件、突发事件的电视报道如何创新。
In 2007, CCTV News Channel sought to enhance its influence by boldly exploring and practicing in theme reports, major events and emergency reports, and realized program awareness innovation, production mode innovation and program shape innovation. This case study publishes three articles, “Celebrating the Seventeenth National Congress of Harmonious China: An Innovation in the Theme of Propaganda”, “Innovation and Breakthrough in the Reportage of Chang’e by CCTV News Channel”, “Flooding from CCTV News Channel in Henan Province Incident reporting to look at incidents of media responsibility ”to explore the theme of publicity, major incidents, emergencies, how to innovate television coverage.