一、旅游文化概述旅游文化是旅游主体、旅游客体和旅游媒体相互作用所产生的物质和精神成果。一国或一地的独特文化是招来旅游者的重要原因,民族文化、地方文化是不是别具一格,具不具有吸引旅游者前往觅踪的魅力,是旅游业发展的兴衰成败之所在。所以,旅游经济要发展,不在于多修高级宾馆、高速公路,而在于挖掘自成一家的民族文化、地方文化。旅游通过文化来发展自身,而旅游业的发展反过来促进文化的进步,促使适应当代游客需求的文化产生。可以说文化是旅游者的出发点和归结 I. Overview of Tourism Culture Tourism culture is the material and spiritual result produced by the interaction between tourism objects, tourist objects and tourism media. The unique culture of a country or a place is an important reason for attracting tourists. Whether the national culture or the local culture is distinctive and has the charm of not attracting tourists to seek a foothold is the success or failure of tourism development. Therefore, to develop the tourism economy, not to build more high-level hotels, highways, but rather to tap into their own national culture, local culture. Tourism develops itself through culture, and the development of tourism, in turn, promotes cultural progress and promotes a culture that accommodates the needs of contemporary tourists. Can be said that culture is the starting point for tourists and boil down