随着出版商 (这里包括出版社、出版公司及民营书商 )之间竞争的不断加剧 ,管理者营销水平的不断提高 ,越来越多的出版商意识到分销渠道的重要性。设计和管理好图书发行的分销渠道成为出版商发展壮大的一个重要因素。　　一、分销渠道概述分销渠道 ,也叫营销渠道 ,简言之 ,是指 With the increasing competition among publishers (including publishers, publishing companies and private booksellers), as well as the increasing marketing of managers, more and more publishers are aware of the importance of distribution channels. Designing and managing distribution channels for book distribution has become an important factor in the growth and development of publishers. First, an overview of distribution channels Distribution channels, also known as marketing channels, in short, refers to