论文部分内容阅读
广告目标以提升销售量为中心,通过大面积高强度全覆盖的密集型媒体广告投放,传递品牌实力的同时,激发用户对蒙娜丽莎瓷砖品牌的认知。策略亮点以“第9届蒙娜丽莎微笑节”活动为契机,线下全国2000余家专卖店统一方案、统一落地执行,拉动销售;携手永达传媒冠名蒙娜丽莎瓷砖号列车进行“微笑”与“高铁”元素的完美结合;借助现场游戏互动与直播互动实现品牌与消费者的深度互动。
The advertising target is centered on increasing the sales volume, and it is delivered through intensive media advertising with large areas of high intensity and full coverage. While conveying brand strength, it also stimulates users’ awareness of the Mona Lisa tile brand. Strategic Highlights Take the 9th Mona Lisa Smile Festival event as an opportunity to unify the program of more than 2,000 franchise stores across the country, and implement the unified implementation of the plan to drive sales; hand in partnership with Yongda Media’s title Mona Lisa Tiles The train carries out the perfect combination of the “smile” and “high-speed train” elements; the interaction between the brand and the consumer is achieved through the interactive interaction between the live game and the live broadcast.