越来越广泛的市场化趋势已经给今天的电视行业带来了巨大的改变,对电视频道、栏目包装的重视应显著,而电视片头的制作堪称整个电视频道包装系统工程中的关键环节,本文试图从具体案例着手,通过配乐与结构、色彩、素材类型等要素,从细微处入手分析电视片头创作的实战步骤。 The increasingly widespread trend of marketization has brought tremendous changes to the television industry today. The emphasis on television channels and parts packaging should be significant. The production of television titles can be regarded as the key link in the entire television channel packaging system. This paper attempts to start from the specific case, through the soundtrack and structure, color, material types and other elements, starting from the subtle analysis of the actual steps in the creation of television titles.