一场轰轰烈烈的金融变革正在我们每个人的身边发生,作为媒体,我们能够做的就是帮助金融品牌与消费者更好地沟通。那么,要与消费者更好地沟通,我们就需要充分了解消费者的心理。大家都说现在是一个大数据的时代,大数据意味着海量的信息。根据研究,现在每分钟产生的信息量是相当于美国国会图书馆的3倍,这么多的信息量在我们的身边,我们怎么样适应?对消费者来讲,在海量信息的冲击之下,内心充满着冲突,要做好品牌传播,就需要了解这些冲突。 A vigorous financial transformation is happening around each and every one of us, and as media, all we can do is help financial brands communicate better with consumers. Well, to communicate better with consumers, we need to fully understand the psychology of consumers. Everyone said that now is an era of big data, big data means a lot of information. According to the study, now the amount of information produced per minute is equivalent to three times the size of the Library of Congress. With so much information on our side, how can we adapt? To consumers, under the impact of massive information, The heart is full of conflicts, to spread the brand, you need to understand these conflicts.