新媒体时代的到来,改变着高校大学生学习和生活方式,高校思想政治教育工作也面临着新的机遇和挑战。作为高等教育重要组成部分的独立学院,如何面临新媒体时代对大学生思想政治教育工作带来的新形势,是值得学术界和独立学院广大教育工作者长期和深入探讨的话题。本文试图在结合独立学院工作的实际情况,探讨思想政治教育工作运用新媒体技术的有效策略。 The advent of the new media era has changed the study and life style of university students and the ideological and political education in colleges and universities is also facing new opportunities and challenges. As an independent college that is an important part of higher education, how to face the new situation brought by the new media era to the ideological and political education of college students is a topic that is worthy of constant and in-depth discussion by a large number of educators in academia and independent colleges. This article tries to discuss the effective tactics of applying new media technology in the ideological and political education by combining with the actual situation of independent college work.