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陕西省农产品电子商务发展模式主要有,网络中介主导的综合性大宗农产品的水平B2B模式;龙头企业主导的专业化垂直B2B模式;以及在陕西农产品中最多的B2C模式。但是,从陕西农产品电子商务的发展情况来看,陕西资源丰富的农产品和与之所相应的产业优势并没有能够达到预期的农业商品所应该具备的优势和在农业市场上所表现出来的突出优势,主要是电子商务应用不到位。通过构建农产品电子商务风险评价模型——灰色多层次分析法,为陕西省农产品电子商务的发展服务。
Shaanxi Province, the main mode of agricultural e-commerce development, there are mainly network intermediary leading integrated bulk agricultural products, the level of B2B mode; led by professional leading vertical B2B model; and the largest agricultural products in Shaanxi B2C model. However, from the perspective of the development of e-commerce in agricultural products in Shaanxi Province, Shaanxi’s abundant agricultural products and corresponding industrial advantages did not achieve the expected advantages of agricultural products and outstanding advantages in the agricultural market , Mainly e-commerce applications are not in place. By building a risk assessment model of agricultural e-commerce - gray multi-analytic hierarchy process, serving the development of agricultural e-commerce in Shaanxi Province.