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在近日举办的“2003年减肥市场大变局论坛”上,来自卫生部治理整顿办公室有关人士表示,2002年中国减肥市场出现行业性的信任危机,卫生部将加大对减肥市场的监管力度,提高行业准入门槛,将不合格产品淘汰出局;同时,准备将欧美先进的管理经验及成熟的减肥产品引入中国。 作为此次论坛的资助方、全球第二大保健食品集团——美国维德尔,随后宣布打响进军中国第一枪。业内人士预测,维德尔的介入,必然会在商业规范、减肥观念等方面对中国减肥市场进行一次洗牌!
In the recently held Forum on Great Changes in the Weight Loss Market in 2003, officials from the Ministry of Health’s Reorganization Office said that in 2002, there was an industry-led crisis of confidence in the weight-loss market in China. The Ministry of Health will step up supervision of the weight loss market and raise Industry access threshold, will be substandard products eliminated; the same time, ready to Europe and the United States advanced management experience and mature weight loss products into China. As the sponsor of this forum, the world’s second largest health food group - the United States Wei Del, then announced the first shot into China. Industry insiders predict that Wiedel’s involvement is bound to make a reshuffle in China’s weight loss market in terms of business practices and weight loss.