贾春峰教援一九九二年提出加强市场经济中‘文化力’的研究,引起了学术理论界人士和经济界人士的广泛重视和兴趣。今年六月,群众出版社出版了贾春峰新作《文化力观》一书,就为什么要研究‘文化力’‘文化力’的涵义和功能,‘文化力’的实践价值,以及企业文化力、商业文化力、形象力(包括地区形象力和企业形象力)等问题。从理论与实际相结合上作了系统阐述,认为:‘文 Jia Chunfeng, who assisted in the study of strengthening the ’cultural power’ in the market economy in 1992, has drawn the attention and interest of academics and economists alike. In June of this year, the mass publishing house published Jia Chunfeng’s book New Works of Culture. Why it is necessary to study the meaning and function of ’cultural forces’ and ’cultural forces’, the practical value of ’cultural forces’, and the corporate culture, commercial Cultural force, the image of force (including regional and corporate image of the image of force) and other issues. From the combination of theory and practice made a systematic exposition, that: ’text