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同一时间、同一地点,成百上千家行业内最重要的厂商、来自各地成千上万的专业观众以及煤体新闻记者齐聚一堂,人们可以迅速全面地了解市扬行情、试销新产品、展示新技术、推出新品牌,同时通过与各地买家面对面地、有针对性地接触与交流,了解谁是真正的客户,了解行业的发展趋势,最终达到推销产品、扩大市场的目的。这就是展览会无可取代的优势所在。参加展览会是企业最重要的营销方式之一,据业内分析,企业以参加展览会的形式拓展市场的成本费用要比其他传统形式节省4O%以上,同时还大大缩短了推广时间。那么,企业应如何把握“展会营销”呢?
At the same time, the same place, hundreds of thousands of the most important manufacturers in the industry, thousands of professional visitors from all over and coal journalists gathered, people can quickly and comprehensively understand the market situation, test new products, display New technologies and new brands. At the same time, we understand and understand who is the real customer and understand the development trend of the industry through the face-to-face and targeted contact with buyers from all over the world so as to finally achieve the goal of selling products and expanding the market. This is an irreplaceable advantage of the exhibition. Participating in the exhibition is one of the most important marketing methods of an enterprise. According to the analysis in the industry, the cost of expanding the market by participating in an exhibition is 40% more economical than other traditional forms, and the promotion time is greatly shortened. So, how should companies grasp the “show marketing”?