社交媒体是以人为核心的媒体,强于社交,重于关系。人的媒体自然就会像人一样,有着生老病死的规律。社交媒体源于技术的突破,变迁则是因为平台的转移,受众的代际更替,互联网属性的增补。禀持公众传播的平台如微博、手机直播等,必然是崛起于边缘,新兴于野蛮,回暖于主流,持续于产业。以微博微信为例,微博兴于2009年,2013年进入转型期;微信发于2011年,2015年进入了过载期。由此观之,五年或许就是社交媒体的青春期。用户迁移的因素有很多,有的是因为疲惫,有的是因为利益,有的纯属好奇,有的是 Social media is a human-centered media, stronger than social, more than relationships. People’s media will naturally be the same as people, with the laws of life and death. Social media stems from a technological breakthrough. The change is due to the platform’s transfer, the substitution of audiences on an intergenerational basis, and the addition of Internet properties. Inherent in the public dissemination of platforms such as microblogging, mobile phone broadcast, etc., is bound to rise on the brink of an edge, emerging barbaric, pick up in the mainstream, continued in the industry. Taking Weibo WeChat as an example, Weibo was established in 2009 and entered a transitional period in 2013. Wechat was launched in 2011 and entered an overload phase in 2015. From this point of view, five years may be the adolescence of social media. There are many factors for the user to migrate, some because of fatigue, some because of interest, others pure curiosity, and some are