一、外资连锁店营销策略的特点(一 )产品策略 :精选优质品牌 ,及时调整产品结构产品是市场营销组合的第一要素 ,也是零售业经营的第一要素 ,产品策略是市场营销策略的中心。外资连锁店在产品策略上 ,既沿用本企业在国际上成功的经验 ,又注意根据中国特有的营销环境、消费者的生 First, the characteristics of foreign-funded chain marketing strategy (A) Product Strategy: Selection of quality brands, timely adjustment of product mix Product marketing mix is ​​the first element, but also the first element of the retail business, product strategy is the marketing strategy center . Foreign-funded chain stores in product strategy, both use the success of the enterprise in the international experience, but also pay attention to China’s unique marketing environment, consumer health