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数字传播平台对广告人的要求,由原来特指的专业化,转变为需要广告人拥有更宽泛的知识结构,更了解网络平台,更了解目标消费者的喜好,这样才能创造品牌发展的策略和内容。自从有了互联网之后,越来越多的广告人在工作中感觉到他们所做的工作越来越不像大众传播时代广告人在做的事情。传统广告人是否还有存在的价值,或者我们是不是可以用另外一个词来描述他们的存在。
Digital broadcasting platform for advertisers from the original specialization of the specialized needs of advertisers need to have a broader knowledge structure, a better understanding of the network platform, a better understanding of the preferences of target consumers, so as to create a brand development strategy and content. Since the Internet, more and more advertisers have felt at work that their work is less and less like what advertisers are doing in mass media. Is there any value for traditional advertisers, or can we use another word to describe their existence.