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那些能够长期保持领先的产品和服务之所以成功,核心是把握住了两点:找到一个用户长期稳定、健康的需求方向;专注在这个方向上,并始终保持领先。9月,又到了大学新生开学的日子。选择哪所大学是最重要的人生选择之一。选择的依据很多,但有个理由相当普遍:某个长辈或朋友曾在这所学校念过书。用户选产品,跟考生选大学一样,同样会受“关系”的影响。过去几年,社交网络兴起,“用户关系”越来越受到重视。据说它还成为了一些投资人衡量产品价值的核心指标,于是“账号系统”成了标配,“用户粘度”成了很多创业者标榜的自我价值。但从做产品的角度,“用户关系”并不那么靠得住。
At the core of the success of those products and services that stay ahead of the curve, there are two things to keep in mind: finding a long-term, stable, healthy need for users; focusing on that and staying ahead of the curve. In September, again to the freshmen college days. Which university to choose is one of the most important life choices. There are many reasons for choosing, but there is a very common reason: an elder or friend has studied in this school. User-selected products, with the candidates selected universities, the same will be affected by “relationship ”. Over the past few years, the rise of social networks, “user relationship ” more and more attention. It is said that it has also become the core indicator for some investors to measure the value of the product. Therefore, “Account System” has become standard, and “User Viscosity” has become the self-worth of many entrepreneurs. But from the product point of view, “user relationship ” is not so reliable.