如果你的定位让你的消费者都记不住,接下来你只能拼广告和低价促销了,从此走上一条不归路。易讯犯了兵家大忌2012年年末,被腾讯并购的易讯突然对京东的大本营——北京——发动袭击,强调一日三送,以区别京东的一日两送,并且依靠腾讯的流量,试图一决高下。然而不到几个月,易讯在北京市场的声音日渐零落。易讯攻坚不利的原因固然很多,但是,从定位的角度分析,他们的失败简直没有悬 If your positioning does not allow your consumers to remember, then you can only fight for advertisements and low-cost promotions, and then you can embark on a path of no return. Easily scuttled a military taboo at the end of 2012. Evergrande, which was acquired by Tencent, suddenly launched an attack on Jingdong’s home base, Beijing, emphasizing a three-day delivery to distinguish Jingdong from sending one day and relying on Tencent’s traffic. , trying to show off. However, in less than a few months, Easy Voice’s voice in the Beijing market has been declining. Although there are many reasons for the disadvantages of Easy News, but from the perspective of positioning, their failure is almost unsuspended.