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本文从繁荣出版业的角度,结合市场化的图书销售特点,分析了当下书籍设计应具有的推销及包装特点,并从现代意识方面论述了书籍设计如何兼顾广告性和艺术性的统一,为当下书籍设计的改进方向提供了理论参考。引言当今社会科技知识水平的“爆炸式”提高带动了诸多产业相应地“井喷式”发展。而书籍作为承载文化知识的实体,更是首当其冲引领了产业变革。其中以书籍商品化、数字化和信息化方向的发展最
From the perspective of prosperous publishing industry, combined with the characteristics of market-based book sales, this paper analyzes the marketing and packaging features that contemporary book design should have, and discusses how book design takes into account the unity of advertising and artistry from the perspective of modern consciousness. Design direction of improvement provides a theoretical reference. INTRODUCTION The “explosion” of today’s social science and technology has led many industries to develop “blowout” accordingly. As an entity carrying cultural knowledge, books are the first to lead the industrial revolution. One of the books to commercialization, digital and information technology development