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长江传媒目前经营的业务覆盖图书、报纸、期刊、音像、电子、网络、动漫等7大领域。全面分析其多元化经营的成功经验,可有效的为其他同类型成长型、发展型传媒类上市集团的可持续健康发展做样本参考,从而发掘出有效的借鉴经验;有利于文化体制的改革创新发展,助推传媒产业的发展驶上快车道。
At present, the Yangtze River Media’s business covers seven major areas: books, newspapers, periodicals, audio-visual, electronics, internet and animation. A comprehensive analysis of its successful experience of diversification can effectively serve as a sample reference for the sustainable and healthy development of other listed and growing mass media conglomerates, so as to find out an effective reference for the experience and innovations in the cultural system. Development, boost the development of the media industry onto the fast lane.