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在中国汽车工业链的各个环节中,竞争表现形式最为直接、最为露骨,而其竞争后果也最为迅速展现的就是汽车配件售后市场。汽车配件售后市场的特点是参与市场竞争的单体量多,经营规模小,进入的门槛也低。所谓进入门槛低,实际即为投资小,甚至没有投资下限规定。业务知识可多可少,只要会“搬砖头”就能做生意。有鉴于此,其资金、场地、经营人员等规模也相对偏少。但这一切只是汽配售后市场的一个方面。而汽车知识丰富、业务技术全面、经营理念超前、经营手段多样、市场反应迅速、企业实力雄厚却是市场竞争参与者的另一特点。这正是近十多年来汽配市场起着巨大变化的一个关键因素。因此绝不能用一般人的眼光,仅对汽配市场以“散、乱、差”而概言之。如果真的如此形容汽配市场,那只能说明其人根本不懂或不了解汽配市场。
In all links of China’s automobile industry chain, the most direct and explicit form of competition, and the most rapid result of its competition is the auto parts aftermarket. Aftermarket auto parts market is characterized by the amount of single units involved in market competition, small-scale operation, access to the threshold is also low. The so-called entry threshold is low, the actual investment is small, or even no investment limit. Business knowledge can be more or less, as long as “bricks” can do business. In view of this, the size of its funds, venues, management personnel are relatively less. But all this is just one aspect of the auto aftermarket. The automotive knowledge-rich, comprehensive business technology, advanced management concepts, diversified business practices, the rapid market response, the strength of the enterprise market competition is another feature of the participants. This is exactly the key factor that the auto parts market has undergone tremendous changes in the recent ten years. Therefore, we must not use the general human vision, only the auto parts market with “casual, chaotic, poor ” and generalized. If you really describe the auto parts market, it only shows that people do not understand or do not understand the auto parts market.