随着东西方世界的不断交流,跨文化交际的不断扩大,中西方文化的差异给交际带来了越来越多的障碍,严重影响了交际的顺利进行。探析文化差异是解决交际障碍、有效交际的重要。本文分析了文化差异的几个方面、产生的原因以及如何避免文化差异,从而达到顺利而有效的交际。 With the constant exchange of the East and West, the continuous expansion of intercultural communication, the differences between Chinese and Western cultures have brought more and more obstacles to communication and seriously affected the smooth progress of communication. Exploring cultural differences is an important part of solving communicative barriers and effective communication. This article analyzes several aspects of cultural differences, their causes and how to avoid cultural differences in order to achieve smooth and effective communication.