随着竞争加剧,市场竞争环境日趋恶劣,经销商赖以生存的空间越来越小。在残酷的商业游戏规则面前,生存危机无处不在,经销商究竟靠什么活下去?作为中间商的经销商,一直以来都是靠着自己通畅的销售渠道获取利润,销售渠道已成为经销商赖以生存的根本。然而,在厂商间的平衡被逐步打破的今天,经销商对厂家的依赖越来越明显。在厂家所灌输的“品牌观念”和“团队意识”下,越来越多的经销商开始把与厂家建立“战略合作伙伴”关系,作为提高自 With the intensification of competition, the market competition environment is increasingly deteriorating, and the space for dealers to survive is getting smaller and smaller. In the face of ruthless business game rules, survival crisis is everywhere, what do dealers rely on to live on? As a distributor of middlemen, has always been relying on their own smooth sales channels to obtain profits, sales channels have become dealers Lai To survive at the root. However, the balance between vendors has gradually been broken today, dealers rely more and more on the manufacturers. Under the “brand concept” and “team awareness” instilled by manufacturers, more and more distributors have started to establish a “strategic partnership” relationship with manufacturers as an improvement.