为何最终选择了一些广告圈之外的人士来分享他们所在领域的经验之谈?因为灵感不是“往里看”的结果,而是“向外望”的产物。不论在哪个领域作出了建树和贡献,其实都在某种程度上促进了传播、策划的发展——通过理解外面的世界并使它在创意过程中发挥作用。因而,一场没有借助其他领域来冲击我们头脑的策划工坊秀才堪称疯狂。 Why did some people outside of the ad group eventually chose to share their experience in their area? Because inspiration is not the result of looking in, but the product of looking outward. No matter in what field achievements and contributions have actually promoted the development of communication and planning to a certain extent - by understanding the outside world and making it play a role in the creative process. Therefore, a planning workshop that has not hit other parts of our mind with the help of other fields is fantastic.