从科技期刊读者群体特征及其消费习惯着手,分析导致读者减少的原因,主要有:出版周期过长;期刊总量粗放增长与稿源结构不平衡导致期刊整体学术水平下降;多种媒体形式竟争夺读者,进而提出做好读者定位的策略。 Starting from the characteristics of readers and their consumption habits, this paper analyzes the reasons leading to the decrease of readers. The main reasons are as follows: the publication period is too long; the gross increase of periodicals and the imbalance of manuscript sources lead to the decline of academic standards; Compete for readers, and then put forward a good reader positioning strategy.