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作为企业参与市场竞争的一种重要手段,营销依据行业的不同、环境的不同、契机的不同,表现在具体的策略运用方式上各个企业间就存在着明显的差异性。奥运品牌营销,顾名思义,就是众多企业如何更好的利用奥运会的发展契机,在市场竞争中尽可能的实现自身品牌的升级,实现企业营销利润的增长。对企业发展来说,奥运的前后可谓是一次绝好的机遇,如何才能更好的把握住这个机遇,造就品牌优势、扩大品牌的影响力、在激烈的市场竞争中谋求一席之地,本文就奥运品牌营销策略进行研究,旨在为想要在面对奥运契机的背景下发展自身的众多企业提供参考意见。
As an important means for enterprises to participate in market competition, marketing differs greatly according to different industries, different environments and different opportunities. It shows that there are obvious differences among various enterprises in the way of using specific strategies. Olympic brand marketing, as the name implies, is how many enterprises make better use of the development opportunity of the Olympic Games to realize their own brand promotion as much as possible in the market competition so as to realize the growth of corporate marketing profits. For the development of enterprises, the Olympics can be described as an excellent opportunity, how to better grasp this opportunity to create brand advantage, expand the brand’s influence, in the fierce competition in the market to find a place, this article on the Olympic brand Marketing strategy to study for the sake of the Olympic Games in the background you want to develop their own many companies to provide reference.