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当电视还在努力让观众转变为用户的时候,我们熟知的视频网站们已经可以从用户身上捞金了。在过去一年,爱奇艺已经拥有突破2000万的付费会员,实现了四倍的增长;几乎同步,优酷的广告收入占比下降,用户付费成了最有前景的收入渠道。显然,还在痴迷于广告模式的电视媒体远远未能实现直接从用户身上获益。然而在广告商日益压缩预算的如今,似乎唯有迎头赶上。只是,完全模仿与照搬显然离弯道超车渐行渐远,唯有抢占先机才有决胜的可能。在过去相当长的一段时间,电视媒体寄希望于门下
While television is still struggling to transform viewers into users, we are already familiar with video sites that can raise money from users. In the past year, iQIYI has already exceeded 20 million paying members, achieving a fourfold increase. Almost simultaneously, Youku’s share of advertising revenue has dropped, and user fees have become the most promising revenue channel. Obviously, the television media, still obsessed with the advertising model, is far from realizing the benefits directly to users. However, as advertisers continue to shrink their budgets, it seems that only catching up. However, completely imitate and copy obviously overtaking from the corner drifting away, only to seize opportunities to win the possibility. For quite some time in the past, the television media had placed its hopes on the door