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以中央电视台1996年3月16日开播《实话实说》栏目为标志，电视谈话类节目开始在中国的电视界出现并风靡，许多地方电视台纷纷上马此类节目。值得关注的是，这些节目往往并非在黄金时段播出，但收视率却居高不下。它的魅力到底何在﹖笔者认为：此类节目成功地实现了“场信息”的传
With CCTV’s March 16, 1996 launch of the program “To be honest” as a sign, TV talk shows began appearing in China’s television industry and swept many local TV stations have launched such programs. It is noteworthy that these programs are often not broadcast in prime time, but the ratings are high. What is its charm? The author believes that: Such programs successfully achieved “field information ” pass