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宝洁说,成为标王是个意外。可从它的身上,我们可以看出国内品牌与跨国品牌的广告策略差距。 2004年11月18日的央视招标会上,宝洁夺得标王。备受关注之余,也让一些人产生了疑问:一向以品牌为尊的跨国品牌是不是也开始迷信广告了?其实,仔细分析后我们会发现,宝洁此举只是其既定营销策略的一部分。就广告策略的精准、有效性而言,宝洁远远胜过本土企业。
P & G said becoming a superstar is an accident. From its body, we can see the advertising strategy gap between domestic brands and multinational brands. November 18, 2004 CCTV bidding, Procter & Gamble won the standard king. Concern has also made some people have a question: Has always been the brand of respectable multinational brands is also beginning to superstitious advertising? In fact, a careful analysis we will find that P & G’s move is only part of its established marketing strategy. In terms of the accuracy and effectiveness of advertising strategies, Procter & Gamble is far superior to local enterprises.