论文部分内容阅读
市场经济推动了农产品品牌的发展,搞好农产品品牌建设对于增加生产经营者经济效益与提高农产品自身的竞争力具有重要的现实意义。品牌设计是农产品品牌建设的初始环节,更是一项不可轻视的工作。本文分析了近年来我国农产品品牌设计方面存在的主要问题,在此基础上提出品牌设计应该具有的观念导向,并进一步提出搞好农产品品牌设计的一套思路与策略,即立足识别性、发展传播性、突出价值性,重点以文化作为手段提高品牌的价值含量,以期对农产品生产经营者开展好品牌工作给予启发与帮助。
Market economy has promoted the development of agricultural product brands and improving the brand building of agricultural products is of great practical significance for increasing the economic benefits of producers and managers and enhancing the competitiveness of agricultural products themselves. Brand design is the initial stage of agricultural product brand building, it is an unsightly job. This paper analyzes the major problems in the design of agricultural products in China in recent years, and puts forward the idea of brand design should be based on this, and further put forward a set of ideas and strategies to do a good job of brand design of agricultural products, that is, based on the recognition, the development of communication Promote value, focusing on the use of culture as a means to enhance the value of the brand, with a view to the production and operation of agricultural products brand to give inspiration and help.