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国内外大量研究表明体验经济(The Experience Economy)伴随着数字经济,正在成为继农业经济、工业经济、服务经济之后的一种新的经济形态。在体验经济时代,人们的消费需求必将发生极其深刻的变化。需求条件作为一个基本因素,对一个国家的对外贸易国家竞争优势的构建有着非常重要的影响。本文运用竞争优势理论和战略贸易理论,分析需求条件、政府作用与国家竞争优势的关系,认为应该针对体验经济时代的消费需求特点,充分发挥政府作用,通过产业政策和消费引导,构建我国对外贸易国家竞争优势。
A great deal of researches at home and abroad show that The Experience Economy, along with the digital economy, is becoming a new economic form after the agricultural economy, industrial economy and service economy. In the era of experiential economy, people’s consumer demand is bound to undergo an extremely profound change. As a basic factor, demand conditions have a very important influence on the construction of a country’s competitive advantage in foreign trade. This paper uses the theory of competitive advantage and strategic trade theory to analyze the relationship between demand conditions, the role of government and national competitive advantage. It is suggested that the government should give full play to the characteristics of consumer demand in the experience economy era and construct the foreign trade of our country through industrial policy and consumption guidance National competitive advantage.